UK operator BetWright will get increased visibility throughout British horse racing tracks after accepting a brand-new sponsorship deal with Sky Sports Racing.
Available for both UK and Irish audiences, the operator's branding will be made visible throughout Sky Sports Racing's broadcasts, which will also consist of event analysis, previews and reviews.
Chris Dilley, Sales Director at Sky Sports Racing, commented: "It's great to welcome BetWright as a sponsor partner to Sky Sports Racing.
"We look forward to dealing with the group and growing the profile of the brand as we continue to provide leading class coverage and engagement with a devoted and enthusiastic betting audience."
Having launched at the end of 2024, BetWright has since significantly boosted its profile in the UK market through a variety of sponsorships; this freshly increased concentrate on horse racing comes in the nick of time for the Cheltenham Festival, one of the largest racing occasions in the calendar.
David Matthews, CEO of BetWright, added: "Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural suitable for BetWright.
"Their coverage brings the sport to life for fans every day, and we're excited to align our brand name with a broadcaster that shares our enthusiasm for racing.
"As we continue to grow, partnerships like this assistance us move in the Wright direction, connecting BetWright with racing audiences throughout the UK and Ireland."
Building racing back up
Racing has actually faced its reasonable share of battles recently, with engagement continuing to dwindle compared to the number of eyes recorded before the COVID-19 pandemic.
On the betting front, internal divide saw the British Horseracing Authority (BHA) clash with the Betting and Gaming Council (BGC) for a quick moment last year, as the BHA arranged strikes throughout the sector to object a proposed tax increase ahead of the November Budget.
And while the protest eventually worked, with Rachel Reeves sparing horse racing from further tax increases, the BGC wasn't too pleased that the strikes were undertaken without first consulting with the wagering sector.
Still, with the Remote Betting Duty set to increase to 25% from next year, and the Remote Gaming Duty increasing from 21% to 40% this April, some operators have taken procedures to offset the hiking tax costs by reducing their marketing spend - for some, this consists of racing sponsorships. The newest examples of this were bet365 and BetMGM.
However, the racing market is showing a brave face, with stakeholders coming together to protect an intense future for the sport.
One of the biggest tasks to do that is the Future of Racing Innovation Program, co-led by Flutter and the BHA. The job is focused on safeguarding the long-term worth of racing through development on numerous fronts - equestrian health, community structure and ownership access being a few.
"As Cheltenham once again fills hearts across the sport with excitement, the work of protecting its future is quietly under method. Racing's heritage is strong, but its future will depend upon how effectively it accepts the insight and development the next generation of fans will require," Flutter UK&I and the BHA concluded.
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BetWright Gets on the Racecourse with Sky Sports Racing
johnathankotte edited this page 2026-04-28 09:01:34 +02:00